In Contrast to Black Hat Technique, White hat SEO is legal way to optimize your website to get rank on SERP. It follow guidelines of search engine algorithm which build a long term investments for website. White hat SEO uses techniques, strategies and tactics which focuses on relevant and organic ranking on SERP. It is safe and better way to optimize your site with white hat SEO because risk of getting penalty decreases. It is also called as Ethical SEO. It is recommended and beneficial to use white hat technique to optimize website. Examples White Hat SEO : Keyword Analysis Back linking Quality Content
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